However, the possibility of taking the exclusive rights route can often backfire. Judging by Drake's previous track record on Spotify, the gamble of exclusively releasing Views From The 6 could pay of potentially for Apple and it could well hit the jackpot. The popular rap artist also came on stage during the Worldwide Developers Conference in 2015 to help the company pitch its Apple Music, as well Future's and his collaborative effort Jumpman. The advantage of this ploy is that the service can lure more subscribers.ĭrake reportedly inked a deal worth $19 million with Apple in 2015.

Due to this, many services have taken on partnerships with big artists and ask for exclusivity to release their albums on a single platform. While Apple Music may have the impending album as an exclusive for seven days, once the time window expires, people will be able to access the album on other platforms as well.Įven though a week may not seem to be a very long time period, as the competition in the streaming space heats up, services are upping the ante and trying aggressive marketing tactics to help differentiate themselves from rivals. The album was a runaway hit on Spotify, Apple Music's arch rival. Views From The 6 follows Drake's solo release If You're Reading This It's Too Late, which was a smash hit on streaming services when the mixtape released in February 2015.

Drake views from the 6 album stream